How Athletes Unlock Powerful Business Success for The First Time

Discover how Jay Dixon’s After The Game helps athletes and high performers pivot into entrepreneurship with mindset tools, legacy strategies, and real business frameworks. Enroll for free today.

Mike Parsons

3/28/20252 min read

When the final whistle blows, many athletes face an identity crisis. Jay Dixon, a former Division I athlete turned entrepreneur, asks the big question: What happens after the game? Based on the transformational book After The Game, his course offers a compelling answer—one that’s now available to you on Apollo Skills.

Enroll for free → https://www.apolloskills.com/courses/afterthegame

This course isn’t just about business. It’s about evolving. Whether you’re a retired athlete, a coach, or a professional in transition, After The Game provides the mindset, strategies, and soul work to move from success to significance.

Key Lessons from the Course

🧠 Reinventing Identity

Athletes often struggle with “Athlete Identity Displacement.” Dixon helps reframe the end of a career into the beginning of a legacy.

🏋️‍♂️ Mental Conditioning for Leadership

Through Dixon’s “Mental Gym,” learners develop the habits, thoughts, and psychological resilience needed to thrive beyond competition.

💼 Transferable Athletic Skills

Leadership, focus, and grit are all essential in sports and startups. This course teaches how to channel those exact skills into entrepreneurship.

🧘‍♂️ Ditch Hustle Culture

Success isn’t just about speed. It’s about alignment. Dixon replaces burnout with rhythm, helping learners build lasting businesses.

🔥 Legacy as the Final Goal

This isn’t about short-term wins—it’s about long-term impact. You’ll learn how to build businesses that serve, scale, and sustain others.

Leap – Enroll for free today → https://www.apolloskills.com/courses/afterthegame

📘 5 Reasons Why CEOs Need to Read After The Game

  1. Strategic Mindset from Sports to Business
    Learn how athletes apply game-day focus to executive decisions.

  2. Mental Reconditioning Tools
    Discover the psychology behind peak performance at every level of leadership.

  3. Legacy-Driven Vision
    Move from chasing KPIs to building a legacy that lives beyond the bottom line.

  4. Sustainable Success Framework
    Replace hustle with harmony—and still win.

  5. Experience Translation
    Whether a retired athlete or a pivoting exec, you’ll learn how to transform past roles into your next big thing.


🌟 Reader Reviews

“This book helped me pivot after retirement. I didn’t think I could run a business, but now I do. Dixon’s coaching style is clear, motivating, and real.”
Former NFL Player, Verified Purchase

“Jay Dixon redefines what comes after the final whistle. His mental exercises and step-by-step business tools are game changers.”
Leadership Coach, Amazon Reviewer

“I wasn’t an athlete, but the mindset tools and identity shift resonated with my experience after a layoff. Highly practical and inspiring.”
Corporate Manager in Transition

“If you’re ready to stop chasing wins and start building a legacy, this book is your manual.”
Startup Founder & Podcast Host

📝 Summary of Reader Reviews

Readers consistently praise After The Game for blending heartfelt honesty with tactical business advice. Whether athletes or professionals in transition, they find Jay Dixon’s voice empowering and actionable.

Build your legacy now – Enroll for free → https://www.apolloskills.com/courses/afterthegame